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Re: "Hornby branches out to new lines"
"kim" wrote > Toymaker Hornby is putting its faith in TV favourite Dr Who and Formula > One star Lewis Hamilton to drive sales. Makes a change from Pound Puppies and radio controlled models they've tried in the past. One day they'll realise that it's the core business that deserves the investment. John. |
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Re: "Hornby branches out to new lines"
On Sun, 5 Aug 2007 16:11:47 +0100, John Turner put finger to keyboard
and typed: > >"kim" wrote > >> Toymaker Hornby is putting its faith in TV favourite Dr Who and Formula >> One star Lewis Hamilton to drive sales. > >Makes a change from Pound Puppies and radio controlled models they've tried >in the past. One day they'll realise that it's the core business that >deserves the investment. Scalextric is part of Hornby's core business. So, for that matter, is Airfix now that Hornby owns it. Mark -- Blog: http://Mark.Goodge.co.uk Photos: http://www.goodge.co.uk "Life is both a major and a minor key" |
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Re: "Hornby branches out to new lines"
On 5 Aug, 16:11, "John Turner" <nos...@nospam.invalid> wrote:
> "kim" wrote > > > Toymaker Hornby is putting its faith in TV favourite Dr Who and Formula > > One star Lewis Hamilton to drive sales. > > Makes a change from Pound Puppies and radio controlled models they've tried > in the past. One day they'll realise that it's the core business that > deserves the investment. > But can sales in the ' core business ' enable them to recoup the investment ? The question is are there enough model railway enthusiasts with spending power to support very high detail and therefore higher cost models in the volumes required to make it viable ? I for one fully support their idea of providing toys / models for all pockets ! The new series Dr Who has been immensely successful for the BBC and Lewis Hamilton appears to be the next 'David Beckham' in terms of sales potential. Chris |
